Suchergebnisse

Gordon Pearson offers this critical and informed protest against the absurdity and error of economic theory, shedding new light on the predicament faced in 2012. He highlights the dangers of using bizarre mathematical models to guide policy prescriptions, arguing that the global challenges of growth and sustainability affect free market fundamentalist orthodoxy, causing a negative impact on enterprises, their governance and their stakeholders. His proposed realistic changes in policy and practice means The Road to Co-operation should be considered invaluable for today's business faculty, students and practitioners.

AbstractAn evaluation of the Behavioural Perspective Model of consumer choice based on predictions derived from Mehrabian and Russell's theory of emotional responses to environmental stimuli, is reported. The study required 254 Venezuelan consumers to rate descriptions of consumer situations based on the situational categories identified by the model in terms of pleasure, arousal and dominance, and also according to behavioural variables relating, for example, to preference for spending time in the situation and desire to affiliate. Discriminant analysis of the responses supports the model as a predictive device, and both corroborates and extends findings from a study of English consumers. Implications are drawn for consumer theory and research. Copyright © 2002 Henry Stewart Publications.